About the campaign
People are more conscious than ever of the food and drink they consume, but they seem to have lost their way when it comes to the importance of milk and dairy in their diet. Milk is a key ingredient in Australia’s favourite dairy foods and, with essential nutrients, there’s plenty of things to love about it.
We have found there are eight essential nutrients in our Pura, Dairy Farmers and Masters Milks! Meaning our milk is not only delicious, but nutritious too, naturally providing calcium, protein, phosphorus, potassium, iodine and Vitamins B2, B5 and B12. What’s not to love?