Give A Mate 8 this World Milk Day
1 June 2018
It is World Milk Day so go on, Give a Mate 8
Today is World Milk Day and what better way to celebrate the natural goodness of milk than by Giving a Mate 8. Why 8? Thatâ€™s the number of nutrients naturally found in milks like Dairy Farmers, Pura and Masters.
Lion Dairy & Drinks (LDD), who owns and manufactures the Dairy Farmers, Pura and Masters brands believes World Milk Day is a great time to remind all Australians of the natural goodness of milk.
â€œI reckon we all have a mate who, at some stage during the day, could use some B vitamins when feeling flat, protein for their muscles, or iodine for the brain as part of a balanced diet,â€ said Darryn Wallace, Lion Dairy & Drinksâ€™ Marketing & Innovation Director.
â€œThatâ€™s why weâ€™re suggesting that you share a milk with a mate â€“ in a coffee, flavoured or natural â€“ to show that Milk Loves You Back.â€
Darryn says many of us may have forgotten how nutritious milk is and the goodness it brings to all the dairy foods we love.
â€œAnd while most of us know milk is good for us, itâ€™s not a conscious source of nutrition,â€ he said.
Nine out of 10 Australians donâ€™t consume their recommended daily serves of dairy or alternatives as shown by the Australian Health Survey.
â€œGive a Mate 8 this World Milk Day is a great way to celebrate the inherent goodness of milk,â€ Darryn added.
Last year LDD launched its Milk Loves You Back campaign to remind Australians of the natural goodness of milk.
At the time it also released a study showing almost a quarter (21%) of women and 15% of men admitted that their main source of daily dairy was derived from coffee with milk alone.
â€œThis is the perfect opportunity for all Aussies to reawaken their daily consumption of milk and dairy products,â€ Darryn said.
â€œShare a coffee with your mate made from milk or if you want to keep it simple, offer an M2GO that they can take home or enjoy on the go!â€
Did you know?
The 8 essential nutrients naturally found in milks like Dairy Farmers, Pura & Masters milks include:
- Protein â€“ for muscle growth, development and repair
- Calcium and phosphorous â€“ for strong bones and teeth
- Iodineâ€“ for healthy cognitive function
- Vitamin B5 – for mental performance
- Potassium â€“ for muscle function and to help with hydration
Consume as part of a balanced diet.
The new M2GO drinks are available nationwide in two flavours â€“ strawberry and chocolate. With the Milk Loves You Back front of pack logo calling out the inherent benefits of milk â€“ as well as naturally occurring protein and potassium for hydration â€“ within each carton, M2GO is bound to be a lunchbox favourite for both children and parents. Consume as part of a healthy balanced diet.
 ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012. Available: http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4364.0.55.012main+features12011-12
 Lonergan Research 2017, commissioned by Alt/Shift on behalf of Lion Dairy & Drinks. Online Survey of 1037 Australian adults (nationally representative) and 530 children